Orlando SEO - Webhead Interactive

Local Search Engine Optimization

Can your products or services be found for your geographaical location in the local search results on Google or Yahoo? No, then you need local search optimization.

With the increasing importance of having an accessible, user and search engine friendly website, several critical factors are often overlooked with regards to local search optimization or local SEO. Webhead Interactive is the local search optimization expert to ensure your website's presence in local search results.

A recent survey conducted by "Kelsey Group-BisRate.com" found that out of all online consumers surveyed about their online search habits:

  • More than 74% of survey respondents said that they had conducted local searches.
  • Among local search users, 27% of their total search behavior is for local information
  • Approximately 45% of local searches had buying intent
  • 20% of all searches among this population are local.

What is local search engine optimization? Local search has been done since the beginning of search but the term local search has just become prominent in the past year or so, because of the increase of search marketing and the adoption of local search by merchants. If your business depends upon your location – for example a Tampa salon or a New York City pizza store – a local search presence will help bring in local customers and can increase your online audience. One stat indictates "local intent is behind up to 40 percent of all online searches, even if the searcher doesn't explicitly indicate location."

Local SEO results differ from regular search engine results. If you do a search for "Tampa SEO Company" on Google Maps, Yahoo Local and Windows Live Local now each have a unique algorithm that works independently of the results in regular search queries. For example, when you look at most geo-targeted queries in Google, you now see local results which are then followed by the Google Search Results.

Did you know? A website that ranks poorly in a search results on lets say, Yahoo, can conversely rank very well on the local platform? For example, a Yahoo Local query for "Tampa bed and Breakfast" shows us a #1 result that conversely does not rank in the top 100 for the same query in Yahoo Search. You can research this for yourself, and look to your Website using your best keyword terms in both the local and regular search platform. You will see extremely different results for both. Thus, if you are a business that relies on location, you need local search optimization.

Complete Local Search Optimization Services. Webhead Interactive, the top Orlando local search experts, can help you optimize your website for the local search engines by executing on-site and off-site local search tactics including making your site local search compliant, strategic local directory entry, conducting a customer review campaign, and more.

Contact Webhead Interactive to disucss optimizing your website for local search today.